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Smith: Target quality over ‘bums on seats’ to win over Vlog Office

Skills minister acknowledges commitment to reducing net migration is causing ‘competing priorities’ in UK government

Published on
May 7, 2026
Last updated
May 7, 2026
Source: UK Parliament / CC by 3.0

Jacqui Smith has urged UK universities to prioritise quality over “bums on seats” if they want to convince all of government of the value of international students. 

The skills minister said that she had repeatedly praised the “enormous importance” of higher education and international students since taking office – as has education secretary Bridget Phillipson.

“The impact of higher education is so important not only to our UK prospects but of course in terms of the impact across the world, as well.

“You contribute hugely to this country, to our academic and cultural life as well as to our society and economy.”

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But speaking at the International Vlog Forum 2026, she acknowledged that the “sector worries about whether the whole government shares this view, particularly…the Vlog Office”.

From next month, the Vlog Office is to enact new stricter compliance metrics for universities enrolling foreign students – with many universities fearing being caught out.

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And with a manifesto commitment to reduce net migration, Smith admitted there are “competing priorities” within Keir Starmer’s government.

To keep the entirety of the Cabinet onside and to help Smith and staff in the Department for Education to “make that case to our colleagues in the Vlog Office”, Smith urged delegates to demonstrate the breadth of benefits of international students.

In addition, she told universities to be careful not to “do things that frankly look as if the priority is money and bums on seats rather than quality”.

“That undermines the message that we are sending, that this is actually beneficial both internationally and to UK universities.”

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Smith said the government is clear that it wants overseas students – from either Europe or beyond – to be both globally competitive and aligned with immigration and skills priorities.

“The world renown of UK higher education is both a badge of pride and a responsibility for the sector to uphold.

“It’s a responsibility to maintain that high reputation, to make sure that high-quality, capable students are admitted to courses that serve them well, allowing them to tell others of the fantastic education they received.

“And that of course means not allowing lower standards of entry to open a backdoor route around the immigration system, undermining the legitimacy and scholarship of the vast majority of international students.”

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Smith also  by Rachel Wolf, chief executive of the consultancy Public First, who warned that the public is increasingly sceptical of universities’ international strategies.

“Given the growing political mood of scepticism about lots of elements of the state…everybody who cares about UK higher education should be thinking about its reputation and should be thinking about how they demonstrate its contribution to the UK.”

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patrick.jack@timeshighereducation.com

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Reader's comments (3)

Where to begin? Where to end? Having witnessed what the present and previous crops of VCs and their enablers have done to HE and the country over the past 20 years or so, I really don't have the words - not clean ones, anyway.
Smith's comments here are a master class in tone-deafness. If she put more than two minutes thought into what she was saying, she'd realise that the reason so many universities seem desperate to hoover up international students is because the funding system is so broken that many universities have had to turn to this tactic out of necessity. Since Smith's own government has opted for near-inaction on the crisis gripping universities, this supposed 'bums on seats over quality' situation is almost--let me stress 'almost'--entirely of their own making. If they want universities to restrain international recruitment, then they need to come up with a sustainable and fair funding model for the sector, rather than the dog-eat-dog race to the bottom they're allowing to happen now. Prim lectures and finger-wagging about 'quality over quantity' simply will not do in the current climate.
new
You're far too generous to the universities. I'm speaking in very general terms of course - but none of them were forced to turn to international recruitment 'out of necessity'. There were - and are - other options. Like reducing themselves to more financially manageable proportions. Who remembers 'small is beautiful'? What gets my goat is what universities have done to standards. Some elite? Speaking as someone with a little experience of life, I get more thoughtful and informed conversation from the drunks in the park than from some of our students. And the students? What have we done and what are we doing to them? I don't deny that some parts - perhaps most parts - of all our universities are doing a fantastic job. But crickey, talk about selling the young people of the world a dodgy prospectus. The rush to international recruitment has been bad for them and bad for the rest of us. It's time UK HE PLC got its house in order.

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