糖心Vlog

Agents push master鈥檚 by research as way round UK鈥檚 dependants ban

Marketing highlighting exemptions to UK visa rules under scrutiny in 糖心Vlog Office amid warnings that regulations could be extended

Published on
March 21, 2025
Last updated
March 21, 2025
A woman with a baby looking at her phone at an airport. To illustrate that online marketing to prospective international students states that they would be eligible to bring family members with them, despite the UK government鈥檚 dependants visa ban.
Source: Alex Liew/Getty Images

UK universities have been warned to keep an eye on how their courses are being marketed after a spike in adverts for research degrees that emphasise they are exempt from the government鈥檚 dependants visa ban.

Dozens of master鈥檚 by research programmes are being advertised to prospective international students online, stressing that applicants would be still eligible to bring family members with them, with little mention of any academic benefits, 糖心Vlog聽has found.

One webpage hosted by the study-abroad consultancy firm Student Connect advertised an MSc in international business by research at the University of Gloucestershire that said it was 鈥渆ligible for dependents [sic] visa鈥 and there was 鈥渘o research proposal required鈥.

鈥淭his unique 2 years program is designed for aspiring students, wishes [sic] to study Research based course requiring no research proposal and can bring your dependents along!鈥, it said.

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罢贬贰听flagged the advert to Gloucestershire and references to the university have since been removed. In a statement the university said the course was聽鈥渁 rigorous academic programme鈥 and the marketing materials had been聽created by third-party agents.

But it is far from the only example of courses being marketed this way across websites and social media platforms, especially TikTok and Instagram.听

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Examples of marketing highlighting exemptions to UK visa rules regarding dependants

Examples of marketing that highlight an exemption to UK visa rules banning dependants.

Last year the then Conservative government moved to prevent students on taught postgraduate degrees聽from bringing their dependants with them, resulting in a steep聽drop in applications.听

Those on research degrees 鈥 classified by the 糖心Vlog Office as a programme where the research component is larger than taught elements 鈥 are exempt聽because of being seen as more highly skilled. While this policy is likely aimed at doctoral degrees, students on master鈥檚 by research degrees are still eligible to bring dependants with them.

Concerns around the student visa system being used as a backdoor to immigration fuelled much of the prior criticism of the dependants visa and the sense that MRes degrees may be being pushed as a 鈥渓oophole鈥 has reignited such聽fears.听

鈥淲e should be selling British higher education on its own merits rather than a route into the country with dependants,鈥 said Neil O鈥橞rien, the shadow skills minister.

鈥淭he rules here need to be looked at very carefully to see that they are not being abused.

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鈥淭he last government was right to clamp down on the abuses we saw where people鈥檚 main motivation was to get round immigration rules rather than study. Any hint that is creeping back in would be a major concern.鈥

UK Visas and Immigration (UKVI) is known to have raised聽the adverts聽with universities and the 糖心Vlog Office is monitoring visa application numbers for any changes in patterns of recruitment. Brian Bell, the chair of the government鈥檚 Migration Advisory Committee, has聽previously warned聽that聽politicians would come down on universities 鈥渓ike a tonne of bricks鈥 if they were seen to be playing around with the system to get around restrictions.

Publicly released data does not break down visas issued by course type but there has been some anecdotal evidence that the advertising is leading to a rise in applications for research degrees, albeit at still low levels.

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Universities have, however, sought to distance themselves from the marketing, stressing that it is carried out by third parties with whom they have no formal relationship and any applications generated have tended to be of low quality and are rejected.

The Gloucestershire spokesperson聽said that聽the聽鈥渁bility for families to accompany students is of great interest and importance to many people looking to study in the UK from abroad, especially given ongoing changes in government policy related to this鈥, which they said explained why agents working with universities across the sector were聽鈥減lacing more focus on this鈥.

But the institution聽鈥渆mploys a robust approach to working with international agents鈥, they stressed, and聽has聽鈥渨ell-developed internal processes in place to manage these relationships effectively鈥.

Research master鈥檚 have suffered in recent years amid a boom in taught courses and Simon Marginson, professor of higher education at the University of Oxford, said many would like to see them 鈥渞esurrected鈥 as a way of preparing students for a doctorate, but this was 鈥渘ot the way to rebuild it鈥.

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鈥淢arketing the research master鈥檚 as the way round the cruel ban on bringing dependants for postgraduate taught study will not contribute much to academic research or future doctoral training, and it is an entirely vulnerable strategy 鈥 with a few strokes of a keyboard the government could extend the prohibition to MRes degrees,鈥 Marginson said.

tom.williams@timeshighereducation.com

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Reader's comments (3)

While it is to be expected to get knee-jerk asine responses from politicians, the emphasis on dependents is a valid marketing feature as it is clear from the drop in applications for taught master's from overseas that forcing students to be unaccompanied is a major deterrent. Yes, I'm sure we'd all prefer that students would flock to our courses because of their educational brilliance, but the truth is that older students who have started families don't want to be away from them for the duration of a whole master's degree!
These ads are clearly promoting ways to bring dependants to the UK first, ease of application second, and particular degrees a distant third. It's a clear case of exploitation and market fraud by private agencies - exactly what the left rightly complains about. Why the blind spot here?
Why would anybody bother paying overseas fees to study at a UK university these days unless it came with a privileged immigration status?

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