It is already 34 degrees Celsius, but temperatures are rising further outside the Tampa Convention Centre – especially for the young man dressed in a dinosaur costume. Also sporting a Tom Brady Tampa Bay Buccaneers jersey, he is loudly debating immigration with another young man in a smart suit on the sidewalk. Over the road, a handful of protesters face off against a growing number of right-wing influencers with cameras.
Inside the building, political strategist Steve Bannon is denouncing billionaire Elon Musk as “evil” while filming a live TV broadcast. Thousands of young college students cheer when border czar Tom Homan threatens to beat up a heckler in the crowd. And a YouTuber leads the audience in a mass “Trump dance party” to the tune of YMCA.
Welcome to the Student Action Summit 2025. Organised by youth activist organisation Turning Point USA (TPUSA), the three-day annual conference is billed as the premier event for conservative college students to debate ideas, network and hear from top Republicans. They include Tucker Carlson, Donald Trump Jr and, of course, Charlie Kirk, who founded the movement as a 20-year-old college dropout.
Over 5,000 people attended this year’s event in Florida, held between 11 and 13 July, and 糖心Vlog was there to learn what matters to college conservatives today, what issues are dividing this branch of the MAGA movement, and whether this youthful “red wave” can reshape US electoral politics.
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As a countdown clock ticks down to zero, a DJ pumps up the well-dressed young crowd – – with?Rednex’s Cotton Eye Joe and The Killers’ Mr Brightside. Along with the big hitters, students also hear from Happy Gilmore actor Rob Schneider, founder of the Dark Web Ross Ulbricht and fitness trainer Jillian Michaels across an eclectic and often bizarre three days.
Kirk’s fingerprints are all over the summit.?Owing to the slightly chaotic nature of the schedule, he is often timetabled to appear in two places at the same time – particularly tricky given that, as the podcaster Dan Nunn puts it, “Charlie can’t even walk around: he’s like a rock star”.
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He kicks off the summit on the vast East Hall stage by hitting some issues that Republicans of all ages can agree on – namely, religion and immigration. The 32-year-old activist and podcaster praises the audience for helping reverse decades of declining church attendance (many of them attend a service in the Convention Centre on Sunday morning) and for helping TPUSA fight the “spiritual sickness throughout the West”. Talks are regularly interrupted by football-style chants of “Christ is King” or “God is great”.
Kirk also gets loud acclaim when he says that no foreigner should be allowed to own a home or get a job before a US citizen, and draws an even bigger cheer when he mentions President Trump’s plans for mass deportation of illegal migrants. Even legal migration comes under fire over the convention weekend, and Homan, the former chief of Immigration and Customs Enforcement (ICE), is treated like a rock star, his frequent mentions of buzz phrases such as “send them home” chanted back to him from the floor.
Abortion is mentioned on stage, as one might expect. Riley Gaines, a former college swimmer who became an activist after finishing joint fifth in a race with a trans woman, praised Trump as the most pro-life president in modern history. And the issue is brought up repeatedly in interviews with THE – often by young men.
Many speakers are also very keen to stress the importance of reproduction and “traditional” families. Michael Knowles, a political commentator and YouTuber, calls falling birth rates in the US an “existential crisis”. He welcomes the “trad wife” trend on social media – right-wing women promoting their role as stay-at-home moms – and praises young women for rejecting the corporate rat race, “to the horror of the feminists”. A middle-aged audience member, who gets a massive round of applause when he reveals he has 12 children, wants to help convince the college generation of the “beauty of big families”.
Kirk also ploughs that furrow. Rather than racism or environmentalism, he tells the audience that the real threat to the US is its low birth rate. And he tells those listening online what they are missing out on by not being there in person. “If you want to find your future husband or wife…you should be here in Tampa, Florida, because there’s a lot of eligible bachelors and bachelorettes here.”
Equally, however, conservative attitudes to dating and sex are evident. Brandon Tatum, a former college footballer, police officer and now online activist, advises against “hooking up with people and doing all this crazy stuff”. Brett Cooper, a child actor turned (yes, you guessed it) online activist, warns delegates not to party too much or waste time playing video games. And comedian Russell Brand, currently awaiting trial in the UK for rape, sexual assault and indecent assault (he had pleaded not guilty), also praises family values and religion while denouncing pornography and claiming that Jesus was opposed to bad government. During his strange 20-minute speech-cum-rap in front of one of the largest audiences of the weekend, Brand explains how he turned to God following a life of crack and heroin addiction, a “pursuit of carnality” and an “all-you-can-eat buffet” of hedonism.?
Away from the main hall lies the exhibition floor. Here, students can take selfies with political consultant Roger Stone – after being convicted of lying to Congress, obstruction of justice and witness tampering relating to a Congressional inquiry into Russian attempts to boost Trump’s 2016 election campaign. They can also pick up free copies of a book on the “untold story behind the Vatican’s rising influence in America”, challenge their friends to a pull-up contest or play the beanbag-throwing game cornhole.
This being America, you can also buy just about anything – provided it has some red, white and blue on it. There’s a stall to “Make Coffee Great Again”, “Trump 2028” hats are on sale for $30 (?23), and there are even cool pads to keep your head cool under them – as well as vibration plates for “advanced whole-body vibration therapy”.
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Attendees can also hear from a wide range of fringe groups. A “Blexit” stall promotes “free thinking and empowerment” at historically black colleges and universities and is dedicated to bringing “traditional American principles to urban communities”. Wilbur Sims, strategic manager of student movement at Blexit, said: “We’re trying to educate people…and get away from a victimhood mentality within the black community.”
A surprisingly large number of families, many with young children, mingle with the students, as do some retirees. Steve, a 75-year-old lifelong Republican from Florida, hopes that TPUSA can help ensure the Democrats never get back into power. But there are a few signs of a divide between the younger and older generations.
Guns, which receive very few mentions from the stage, are one. Gun ownership has, for generations, been a mainstay of right-wing identity, but two lonely young men at the National Rifle Association stall express concern that their classmates are not interested in the Second Amendment (the right to bear arms).
The other dividing line is Israel. The most prominent stall on the exhibition floor is that of the International Fellowship of Christians and Jews (IFCJ), featuring hundreds of Israeli flags. Some college students nearby pose for pictures with a giant cardboard cut-out of Benjamin Netanyahu, but when Michelle Bachmann, a former member of Congress and board member of the IFCJ, begins to discuss the “unprecedented” amounts of antisemitism on college campuses, the hall empties out. And during a debate on day three, Dave Smith, a comedian and regular guest on the popular Joe Rogan podcast, warns of the “tremendous” influence of Israel in US politics. And in the wake of the US attack on Iran during Israel’s recent 12-day assault on the country, Smith elicits cheers when he criticises “neoconservatives” for starting foreign wars – in contravention of the isolationism typically adopted by “America First” advocates. One young man and woman express their scepticism of the US-Israel alliance and are convinced that convicted sex offender Jeffrey Epstein was a Mossad agent.
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Epstein may have killed himself in 2019, but his presence is keenly felt at the convention. The event occurs amid the MAGA backlash to attorney general Pam Bondi’s comment that the sex trafficker’s “client list” – which, according to Musk, includes Donald Trump, but which right-wing figures are convinced contains prominent Hollywood stars and Democratic politicians – does not, in fact, exist. Despite saying that homes and jobs are more important, Kirk admits the Epstein issue still matters. And in conversation with him, journalist Megyn Kelly calls it a “scandal of the right’s making”. When she asks the audience how many of them think it is an important story, everyone puts their hand up.
Hours later, media personality Tucker Carlson devotes almost his entire 30-minute speech to the issue, while Bannon sees it as symptomatic of the problems with the “deep state”. Even former college athletes Gaines and Tatum devote considerable time to talking about Epstein – with vocal prompting from the crowd.
Derek, TPUSA president at the University of Alabama, believes the issue is so important for this crowd because Bondi’s decision not to publish any of the Justice Department’s files on Epstein fits in with their sceptical worldview and their concern that they are being “lied to”.
That sense also permeates the MAGA view of Covid-19. Bannon is cheered when he claims the pandemic originated from a “Chinese Communist Party bioweapon dropped in Wuhan”. There are frequent references across the weekend to the supposedly nefarious “mask mandates”, cancelled proms and young adults’ lost years – for which Kirk calls for a national apology.
“Nobody likes being lied to, and [young people] lived through Covid in a way that adults did not,” according to Nunn, host of the America First?and the constitutionalist Nunn Report podcast. “They got their social lives shut down, they got their schools shut down, and then they found out it was all bullshit.” Since they blamed the Democrats for that, he believes that universities became less efficient “leftist breeding grounds” when that cohort arrived on campus.
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Chase, a student from Florida, says Covid was a big factor in pushing his generation to the right. “So many people were lied to during that period of time and it definitely brought to light the corruption in the Democratic Party,” he tells THE. TPUSA is important because it helps students learn that they cannot trust mainstream media and must “seek out your own truth”.
The pandemic is clearly still an issue for Owen, a student in Michigan, where Democratic governor Gretchen Whitmer was caught breaking public health protocols at a restaurant in 2021. “I don’t really think that what the left was pushing made rational sense to the youth vote at the time, and it still doesn’t make sense now,” he said. “It’s just the hypocrisy of it all – you’re telling me not to leave my house, yet you’re going out and having parties without wearing masks closer than six feet.”?
A striking omission from the stages of a conference targeted at students is higher education itself – despite the fact that Trump’s crackdown on prominent universities’?funding and autonomy has previously been cheered by many figures on the right. When prompted, however, delegates unsurprisingly express universal scorn of universities.
For instance, John Paul Leon, TPUSA chapter president at University of California, Berkeley, tells THE he is becoming increasingly worried by academia’s left-wing consensus and “moral superiority”, particularly around “discriminatory” diversity, equity and inclusion (DEI) measures. David Goodwin, president of the Association of Classical Christian Schools and co-author of Battle for the American Mind with defence secretary Pete Hegseth, says higher education is a “mess”; and while institutions should be free to do whatever they want, he believes that they should expect to forgo government funds if they choose to defy the administration’s policies in areas such as DEI or choice of research topics. And Owen, who attends a private college, welcomes Trump’s attacks on universities because they are “indoctrinating students with wrong ideas”. International students, particularly “military-age males”, should be sent home, he adds.
Carol Swain, a retired professor of political science and law at Vanderbilt University and one of the few academics at the event, also welcomes Trump’s fight with Harvard because universities have “lost sight of the original purpose” of the sector, which was to educate minds by exposing individuals to divergent viewpoints. “Now the Ivy League has lost some of its allure, I believe there’s an opportunity for some state colleges and universities and some universities that were considered less prestigious to rise just by doing what the Ivy League hasn’t done, which is educate and create an environment where you have free speech, are following the Constitution, creating opportunities, [and] not practising discrimination,” she said.
As for the effects of research funding cuts on the academic strength of the US, Swain says most papers in recent decades have been “garbage”. The “people that have pushed the beliefs that minorities have been discriminated against…lowered the standards in certain fields, and the emphasis on lived experience as opposed to research and data…has hurt academic research”.
But Jennifer Burns, director of academics at Turning Point Education, does not believe universities are solely to blame, claiming that grade schools are failing to prepare students properly: “If you’re building a house and your foundation is sinking and cracking, then the frame of the house is going to be cracked. It’s not the fault of the carpenters who put up the beams, it’s the cement layers. [Pupils] are not trained in how to think, so they’re going into college at the whim of a radical college professor and they’re soaking that up.”
TPUSA advocates for a “classical Christian education”, and some attendees propose private, conservative Christian liberal arts colleges such as Hillsdale in Michigan, or New Saint Andrews in Idaho, as exemplars of what higher education should be. Lennox Kalifungwa, digital engagement officer at New Saint Andrews, expresses the view that “The only true education is a Christian education because Christianity has the exclusive when it comes to truth and freedom.”
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“Woke” students and academics, meanwhile, are a reoccurring punching bag on the convention floor – particularly those with a specific hair colour. Kirk, who rose to fame through viral videos debating with left-wing students, calls them “purple-haired jihadis”, Homan bemoans “people with purple hair and nose rings”, Tatum deplores “liberal non-binaries” and Trump Jr condemns “raging libtards”.
Such critiques are also usually tied up with anti-trans and anti-gay language. Trump Jr, a long-time ally of Kirk, whose daughter, Kai, is a college-level golfer at the University of Miami, proudly boasts of having been anti-trans since 2017 and sees it as being a “losing issue” for the Democrats. One student tells THE that drag queens reading children stories cause “horrible developmental issues” and contribute to rising suicide rates. Knowles celebrates the Trump-imposed end of the “preposterous ideology” of trans people, calling it “deader than disco”, the cancellation of LGBT pride parades due to lack of attendance and pop musician Jojo Siwa’s announcement that she no longer identifies as a lesbian. “Nature is healing,” he laughs.
A lone protester who interrupts Homan is called a “loser”, a “moron”, an “asshole” and someone who “sits down when he pees” – to huge chants of “U-S-A”. Homan, who “wake[s] up like a kid in a candy shop every day” as border czar, offers to fight the man before his speech is over.
Outside are a few more dissenters. A handful of middle-aged Floridians, who fear TPUSA is “indoctrinating the youth”, hold a sign that says “MAGA – Movement Against Genuine Academics” – perhaps in reference to Kirk’s creation of the Professor Watchlist, which lists scholars who “discriminate against conservative students and advance leftist propaganda”. They are soon joined by a rag-tag group of a few dozen young students, some dressed as characters from the dystopian TV show The Handmaid’s Tale and others wearing the Guy Fawkes masks popularised by the hacker collective Anonymous. Vicky Tong, spokesperson for the Tampa Bay Students for a Democratic Society, says they want to show that not everyone in Florida supports the “sexist, homophobic, anti-trans, anti-immigrant” agenda of TPUSA.
Back inside the hall, speakers emphasise that while right-wingers are in the majority here, they are “outnumbered” on campus. Many express fear of being accused of sexual harassment or being cancelled for using the wrong pronoun. Kirk calls them “warriors” and praises them for putting up with threats and intimidation. “What they’re doing is one of the hardest things to do in the United States of America. They are deciding to be less popular on campus,” he says.?
Some of the big names can sympathise. Trump Jr used to attend “every cool person party” in New York before his father became involved in politics and the invites dried up. “These people that I thought were friends for decades, they don’t call any more.” He encourages students to “feed off the hate”, while Kelly urges them not to be “sheep” and follow along with what their left-wing professors say just to get good grades: “Don’t call yourself a feminist because your teacher will give you pats on the head. Stand up for what you really believe in, and that’s how we spread the good word.”
Fox News host Greg Gutfeld, who has come under fire for attempting to “reclaim” the word “Nazi”, complains that “left-wingers were the cool kids” when he was young. And that sense of not fitting in on campus is clearly a big reason that some of the attendees are here – many of them thanks to a TPUSA stipend (the organisation is largely funded by donations). Leon, who studies in the “belly of the [progressive] beast” at Berkeley and went viral for a video where he confronts a liberal student, says he is called a fascist daily, but at TPUSA “you can find life-long friends, your forever friends, or maybe you can find your wife too”. Dylan Seiter, president of TPUSA at Texas A&M University, told students during a breakout session that “the libs want to drag us down to their level and make us seem like we’re some nasty, hateful people, but in reality, we’re not. And it’s our duty and our jobs to prove them wrong.”
Indeed, some delegates confess that they are only here to hang out and socialise, and nearby bars such as Harpoon Harry’s Crab House are packed with older students before the day’s events are even over. But this social element is not just for fun, it is also for networking. As Kirk puts it: “Marriages will happen this weekend. Lifetime friendships will happen this weekend. Careers will start this weekend.” And as well as selling “I survived college without becoming a liberal” T-shirts, the TPUSA Alumni Association is consciously attempting to replicate the college networks of Ivy League schools to help get MAGA graduates into top jobs. TPUSA also tries to persuade students to work on the “front lines” of the culture war. One recruitment video urges young people not to become doctors or lawyers, but to get a job with “real impact”.
Many speakers are convinced that they are already having an impact, crediting a “red wave” of students with delivering Trump’s landslide victory in 2024, a “shot heard around the world”. Bannon thanks them for being “the hardest core of the hardcore” and the “tip of the tip of the spear” in “winning” the 2016 and 2020 elections as well.
“This is the greatest generational realignment since Woodstock,” says Kirk. “We have never seen a generation move so quickly and so fast, and you guys are making all the liberals confused.” Accordingly, Republican Party luminaries show up in force. Michael Whatley, chair of the Republican National Committee, shakes hands on the exhibition floor and multiple members of Trump’s top team – including director of national intelligence Tulsi Gabbard and homeland security secretary Kristi Noem deliver speeches. However, these politicians generate far less buzz than social media stars such as Gaines and Cooper.
Still, Kirk warns that Washington is taking right-wing students for granted and “messing up” a once-in-a-generation opportunity to deliver a “death blow” to the Democratic Party by failing to fully deliver on their promises – such as by publishing the Epstein list. And Swain agreed: “If these [elected] officials compromise and they prove themselves to be no different than the politicians they replaced, it’s going to be harder for [young] people to stay enthusiastic.”
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As one attendee puts it, conservative students have been “lurking in the shadows” for decades. Kirk has successfully dragged them out into the sunlight. The challenge he and Trump now face is one that will be familiar to the “radical left” – keeping momentum, holding the various factions together in the face of political realities, and delivering on their promises.
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