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Open letter to Georgina Edsel, Deputy Head of Brand Management, Poppleton University

I feel I must write and say how grateful we are for your help in publicising our decision to simplify our name. I don’t think we could have achieved so much publicity without your generous efforts. We were, of course, partly inspired by the example of the ����Vlog Supplement when it decided to change its brand to the “shorter and friendlier” THE (or ����Vlog), so we feel we are in good company. But by drawing extra attention to our decision with your comments (“The Poppletonian”, 6 March), you have made our job so much easier, and for that we thank you very much.

Kevin Coe
Director of communications, Abertay University