Dan Stern says that the marketisation of research means that academics must abandon the ivory tower and get down and dirty in the marketplace – or face obscurity
Twitter is not for exchanging trivia. Rather, as Russell Stannard has recently learnt, it’s a powerful networking tool for academics and institutions
iPod broadcasts provide the best way for universities to present and strengthen their brand to would-be students and the public; the message must be to use the beat of popular culture to convey a serious message