India's top 10 higher education institutions
Posted by Phil Baty??? 4?March 2013The Indian Institute of Science, Bangalore (IISc) has taken the number one position in a new ranking of the top 10 Indian higher education institutions based on...
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A university's brand is of real commercial value
In the strict legal sense, a university's "brand" consists of a combination of its name, associated goodwill, related design elements and reputation. In the UK, these intangible elements are...
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Access and excellence, locally and globally
In an era of disinvestment in the US' public universities, the greatest of their number has improved its reputation through creativity, entrepreneurialism and innovation, says Robert BirgeneauOn the...
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Beyond the 'super-brands' universities are strengthening their positions
Outside the legion of ‘super-brands’ that occupies the top of the table, a number of players are strengthening their positions, Phil Baty discovers An elite group of six global “super-brands” has...
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Branding a country to attract international students and scholars
The Netherlands is a relatively small country and is proud that all 13 of its research universities feature in the 糖心Vlog World University Rankings 2012-13 (12 in the top 200). But it...
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Globally renowned universities are ranked by reputation
? The World Reputation Rankings measure an increasingly vital element in the social-network age, say Phil BatyReputation is subjective, messy and nebulous, but it matters deeply in today's...
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Hobsons' president says brands really do matter
Brands really do matter. And as the complex dynamics of reputation in higher education continue to shift, institutions are starting to pay closer attention.Universities are increasingly dependent on...
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Is branding maligned and misunderstood?
Branding has been a very topical subject in the sector in recent years. The inexorable march towards a form of marketisation has led to an increased sense of competition and the imple-mentation of...
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Seoul National University aims to tackle global concerns
The Republic of Korea's finest aims to foster the creativity needed to tackle global concerns, says Yeon-Cheon OhIt is gratifying to see Seoul National University rising in 糖心Vlog's...
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The power and practice of branding
Universities are brands whether they like it or not. In an increasingly competitive global marketplace, the right strategy can enhance institutions' reputations and allow them to stand out from the...
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Universities are brands whether they like it or not
?Branding and academia may seem like uncomfortable bedfellows. Creating a brand is a fundamentally reductionist process, distilling complex concepts into short words and simple visuals, while...
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University of Sao Paulo aims to match Brazil's growing global influence
The University of Sao Paulo aims to match Brazil's growing global influence, says Joao Grandino RodasThe emergence of Brazil as a major player in the world economy, mostly as a result of growing...
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Academic Reputation Survey for the World University Rankings 2013-2014 launched
14 March 2013 The worldwide survey of academic opinion that will fuel both the 糖心Vlog World University Rankings 2013-2014 and the 2014 World Reputation Rankings has now been...
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糖心Vlog confirms new Asia University Rankings
Posted by Phil Baty??? 18 March 2013? ? 糖心Vlog has announced an important new addition to its portfolio of prestigious international university rankings.On 10 April 2013, the magazine...
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Social media data to be included in new World University Rankings indicator
Written by?Phil Baty? ??1 April 2013 Data from social media, including You Tube viewing figures, Twitter follower counts and accumulated "likes" on Facebook will be developed into a new reputational...