Source: Alamy
鈥淭here is a wave going through academia. People are still a little obsessed with getting papers in high-profile journals, but that is changing.鈥
It is difficult to argue with Richard Price, founder and chief executive of the online academic social network Academia.edu, when he says that academics are growing weary of traditional publishing processes and increasingly want to share their papers openly online. After all, his website, to which academics upload their papers for the world to see, recently passed 10聽million registered users 鈥 a figure that he believes represents more than half the academics in the world.
When the California-based operation launched in September 2008, the idea of freely sharing the fruits of one鈥檚 academic labour was a 鈥渘iche concept鈥, he says. Advocated for by a community of activists pushing the concept of 鈥渙pen science鈥, it encompassed the idea that scientific research should be accessible to anyone who wishes to see or use it, regardless of whether they subscribe to a particular journal.
鈥淣ow, this view is starting to enter mainstream academia,鈥 says Price. 鈥淲hen we started, academics would question the need for them to have an online profile 鈥 they would say, 鈥榃hat鈥檚 the point?鈥 That鈥檚 definitely changed now.鈥
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He puts the total number of academics in the world (one of his company鈥檚 main target markets) at 17聽million, which, coincidentally, is also the total number of people registered on three of the largest academic social networks: his own (10 million users), ResearchGate (4聽million) and Mendeley (just over 3聽million), a London start-up that was purchased by publishing group Reed Elsevier in April last year.
Takedown notices
Several months after that purchase, Elsevier 鈥 which publishes a large range of high-profile journals including The Lancet and Cell 鈥 began issuing a series of 鈥渢akedown鈥 notices to Academia.edu, claiming that scholars on the site were infringing copyright law by sharing papers that had originally been published in or submitted to one of its titles.
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At the time, Elsevier said that a key reason why it issued takedown notices was 鈥渢o ensure that the final published version of an article is readily discoverable and citable via the journal itself in order to maximise the usage metrics and credit for our authors, and to protect the quality and integrity of the scientific record鈥.

Price says that the requests for content removal have since dried up, which he attributes to concern on the part of Elsevier 鈥 and other publishers 鈥 not to annoy academics, many of whom are their customers and many of whom were upset at being told to remove their papers from a website frequented by their peers.
鈥淚聽think our members were cross to have their papers taken down. They felt it harmed their prospects, which are slim at the best of times,鈥 he says, adding that last year, Elsevier sent thousands of takedown notices over a period of about three months.
鈥淭hen they stopped sending them. I聽think they are quite sensitive to how academics view them because the vast majority of [their] subscriptions come from the academic world. They have to find a delicate balance between hitting the quarterly [profit] expectations of shareholders鈥ithout annoying academics.鈥
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Price, a Briton who studied for a DPhil in philosophy at All Souls College, Oxford, says that his website is on solid financial ground. His company has raised about $17.7聽million (拢10.5聽million) from venture capital to date, and he estimates total operating costs so far at about 鈥$6聽million to $7 million鈥.
鈥淭he general view of the open science community is that openness will win out 鈥 it鈥檚 just a question of when, not if,鈥 he concludes. 鈥淚聽think this view is spreading from a more niche opinion to being more widely held across academia.鈥
The reason, he says, is the value one gains from engaging with other academics. 鈥淲hen you publish in journals, you have no idea how many people have read your work.
鈥淚聽remember being at a conference and someone said they鈥檇 read my paper and I聽was so happy. My heart sang, because it meant that at least one person had read my paper.鈥 These days, academics can get almost instant feedback from tens, hundreds and even thousands of fellow scholars online.
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鈥淲hen I聽was in university, I聽was vexed by the way publishing worked, but I聽thought that maybe other academics didn鈥檛 care about changing it,鈥 he says. Now, he is almost certain that they do.
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