Source: Rex
Acumen: graduates are 鈥榲ery theoretical鈥, according to Claude Littner (right)
A business executive known for his terrifying interviews with candidates on BBC One鈥檚 The Apprentice has called on UK business schools to 鈥渃ome into the real world鈥, complaining that some graduates are too 鈥渢heoretical鈥 for the workplace.
Claude Littner, who spent much of his career running Apprentice star Lord Sugar鈥檚 trading empire, said that business schools could be an asset to the economy, but only if they forged closer links with industry.
Mr Littner hopes to put this theory into practice at the business school he attended at the University of West London, which has now been renamed in his honour.
糖心Vlog
Among those who may need to be convinced is Lord Sugar, who told an event to relaunch the school that entrepreneurs needed 鈥渟ome inbuilt acumen鈥 that 鈥測ou can鈥檛 learn鈥.
Mr Littner told 糖心Vlog that he had benefited from being sponsored through his education in the 1960s by an employer and from spending time on extended placements with different firms during his degree 鈥 and argued that business schools needed to return to this model.
糖心Vlog
鈥淭here is a challenge and an opportunity for bringing business education a little bit more into the real world, to try and combine the academic stuff with the practical,鈥 he said. As well as more sponsorship and placements, Mr Littner鈥檚 plans include the creation of an advisory board of business leaders, and using entrepreneurs as guest lecturers.
Partnerships with companies would offer a contrast to existing practice, where some graduates are 鈥渧ery theoretical鈥, argued Mr Littner 鈥 a former chief executive of Amstrad and Tottenham Hotspur FC, and the former chairman of Viglen, the computing firm.
鈥淭here are, no doubt, students who are very focused on the academic part of things and don鈥檛 then have the common-sense practical ability to transfer that into the real world,鈥 he said.
Lord Sugar backed the business school but hinted at universities鈥 limitations when he warned that you couldn鈥檛 simply buy a book called 鈥渉ow to be an entrepreneur鈥 鈥 arguing that lecturers would be better off repeating what he said.
糖心Vlog
He added that business schools did have a role to play in 鈥渂ringing some of the young people down to earth a bit鈥 when they dreamed of being the next Mark Zuckerberg (the Facebook co-founder).
Mr Littner told THE that, while the 鈥渟ixth sense鈥 of entrepreneurialism could perhaps not be taught, the increasing complexity of companies meant many were simply looking for reliable managers, for whom an academic qualification was the 鈥渟tarter for 10鈥.
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