Coronavirus has taken the sheen from Australian universities鈥 golden goose, with discounting, offshoring and other factors slashing the per-student value of聽international education at聽many institutions.
A 糖心Vlog analysis shows that while overseas enrolments took a聽battering from Covid-19, average fees did, too. Compared with 2019, per-student earnings at聽almost half the sector were down at聽least 10聽per cent 鈥 and sometimes much more 鈥 in聽2022, the most recent year for which enrolment and revenue figures are available.
Lower-ranked universities with substantial overseas enrolments fared the worst, relinquishing about 15聽per cent to 30聽per cent of their per-student income. They now face a big task rebuilding per-student returns as well as student numbers.
International student fees are vitally important to these often cash-strapped institutions; they provided on聽average 27聽per cent of their operating revenue in聽2019, but that fell to聽20 per cent in聽2022.
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Another 11 universities saw their per-student income fall by up to 10聽per cent. International education analyst Keri Ramirez said almost all Australian universities had offered scholarships to聽new overseas recruits in 2022, typically reducing tuition costs by 15聽per cent to 20聽per cent.
鈥淸They] were not necessarily applied to students from all nationalities,鈥 said Mr聽Ramirez, founder of the Studymove consultancy. 鈥淗owever, overall, they impacted international student revenue in聽2022.
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鈥淢any of the recruitment strategies were set at the end of 2021, during the most challenging and uncertain period for the sector. Many universities took a conservative approach, set minimum increases in their international fees and reconnected with international markets actively using scholarships.鈥
He said average international fees had risen by just 1.5聽per cent in 2022, compared with 5聽per cent before the pandemic. Meanwhile, lockdowns and other 鈥渟evere challenges鈥 had forced some offshore students to drop subjects, 鈥渨hich ultimately also reduced international revenue鈥.
Many universities also charged less to students left stranded in their home countries. The University of Queensland, for example, said it had offered a聽鈥渞ebate鈥 to its offshore students during the pandemic 鈥渁s聽they were unable to access the benefits of an on-campus student experience鈥.
Consultant Claire Field said that while offshore study had proven viable for students in China, where the government suspended its non-recognition of degrees delivered online, Indian authorities had made no such concession. Consequently, universities with high proportions of south Asian students had been obliged to 鈥渄iscount even more鈥 to rebuild enrolments.
Murdoch University has been offering a 20聽per cent 鈥渨elcome back鈥 scholarship to many international students, according to vice-chancellor Andrew Deeks, who said Murdoch was now reviewing this approach. He said international recruitment had reached record levels in聽2023 鈥渁nd that trend is continuing this year鈥.
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RMIT University said its international tuition fee bursary had been among the 鈥渟upport measures鈥 for foreign students impacted by Covid. A聽spokeswoman said applications to study on campus had increased steadily since borders reopened.
Charles Sturt University, where overseas student numbers have fallen by 64聽per cent and per-student revenue by 48聽per cent, said its 2021 decision to jettison three capital city campuses had slashed its onshore share of international enrolments from 82聽per cent in 2019 to 27聽per cent in聽2022. A spokeswoman said there had been 鈥渘o聽substantial change鈥 in average earnings from foreigners in its Australian campuses.
Accounting practices could also help to explain differences in overseas student income, with some universities offsetting scholarships from their revenue figures while other institutions list the items separately. Fee waivers for foreign PhD students could also affect international earnings.
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Queensland and UNSW Sydney, where per-student international earnings fell by about 10聽per cent between 2019 and 2022, said their revenue had risen slightly on a full-time equivalent student basis. 鈥淪tudents have sometimes opted for reduced course loads driven by inflation and cost-of-living pressures,鈥 a聽UNSW spokeswoman said.
The THE analysis shows that individual universities鈥 per-international-student income in聽2022 ranged from almost A$39,000 (拢20,230) to under A$7,000.
john.ross@timeshighereducation.com
Australian university per-student earnings from international education
Sources: Department of Education, university annual reports
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