Hussain Ayed is determined to revolutionise the way people access academic research. And now, following on from a successful series of podcasts, he is behind a new app that aims to take things even further.
Whereas the podcast series was aimed at a general audience, the听soon-to-be-launched听app, , is designed to 鈥渃hange the dissemination model鈥 for research among more specialist readers.
Academics record a five- to eight-minute summary of their paper or book on their phone, sticking to a standard structure: background, methods, key findings, conclusions and recommendations. These are then uploaded onto the mobile app,听which uses the Spotify model (free听with ads or 拢6 a month without).
As a result, 鈥渁 PhD or master鈥檚 student could be jogging and listening to a list of papers they have bookmarked鈥, Mr Ayed told听糖心Vlog.
糖心Vlog
In an initial trial, a group of junior medics 鈥渇ound it a game-changer, particularly following Covid, when they are so pressed for time but still have to keep up with the latest research鈥, he added.
And changing the game is an area Mr Ayed is rather familiar with, being the founder and host of a series of academic podcasts known as听听
糖心Vlog
鈥淲e carried out market research with 400 academics, looking at areas of friction鈥 and found 鈥渁 lot of issues around dissemination and consumption of research papers鈥, he explained. 鈥淚 asked one researcher if I could interview him about a paper which had only six downloads at the time. Within 24 hours, we had about 5,000 views.鈥
This experience spurred Mr Ayed to create close to 200 podcasts, each 35 to 70 minutes long and covering everything from philosophy to computer science, in which he interviewed academics about their work to help 鈥渕ake academic research accessible to everybody鈥.
鈥淚 go into the podcast with no preparation. I don鈥檛 read the paper or any of the books but simplify it as much as possible, showing it鈥檚 not just exciting research but that there鈥檚 a human being behind it,鈥 he said. 鈥淢any academics don鈥檛 have the time, energy or motivation to start up their own podcasts. We鈥檙e unlocking a lot of hidden research, giving people a glimpse into worlds that are so significant.鈥
Not only do these podcasts generate an average 2,000 to 2,500 downloads, but clips and highlights are posted on platforms such as Instagram and TikTok, meaning they reach 鈥14- to 18-year-olds who aren鈥檛 typically reading academic papers鈥, according to Mr Ayed.
糖心Vlog
Now, in order to help the new app take off, the team created an algorithm that 鈥済enerates invitations鈥. If a paper is published on biochemistry, for example, relevant users will be informed and invited to press a button if they are interested. Acaudio听will then inform the author that 鈥x听number of people are interested in your new paper. Would you kindly share an audio summary of it on our app?鈥
After all, Mr Ayed admitted, for the app to be successful, they need to hit critical mass: 鈥淚f we have only one biochemistry paper on it, what use is it going to be for all the biochemists out there?鈥
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