Academics must continue to engage with people who are sceptical聽about getting inoculated against Covid-19, according to a science communication expert who said it was 鈥渘o good鈥 for academia to simply produce a vaccine and say: 鈥淗ere it is, everybody.鈥
Alice Roberts, professor of public engagement in science at the University of Birmingham, said that there was only a 鈥渢iny minority鈥 of anti-vaxxers who were 鈥渄ogmatically going to refuse鈥 to take a Covid-19 vaccine, but there was 鈥渁 significant proportion of people who say they are concerned, and probably for good reasons鈥.
鈥淭hey鈥檙e reading all the news; they鈥檙e reading about how these vaccines are being developed and that to some extent shows that they鈥檙e really interested in it. So I hope that we continue engaging with those people and that hopefully in the end we have enough people having the vaccine, importantly not just to protect themselves but to protect everybody else,鈥 she told聽糖心Vlog鈥s 罢贬贰听Live UK event.
Professor Roberts, who has presented a series of television programmes focused on archaeology and anthropology, added that social media was still a useful tool for scholars to engage with the public and that when using platforms聽such as Twitter, academics should focus less on closed-minded individuals and more on the fact that conversations were taking place in 鈥渁 room full of people鈥.
糖心Vlog
鈥淭hinking back to years ago when I was quite vociferous about the possibility of creationism being聽taught in schools before we had evolution embedded in biology, I did occasionally get into debates with creationists on Twitter. I reflected on this and thought, is it a useful thing to be doing because I鈥檓 pretty sure that the person I鈥檓 directly engaging with isn鈥檛 going to change their mind?鈥 she said.
鈥淏ut, of course, what happens on social media is that you鈥檙e having that conversation in a room full of people, so there are lots of people engaging with that conversation and listening to the argument on both sides and making their mind up. So I do think it鈥檚 useful to have those conversations and to keep on talking.鈥
糖心Vlog
She added: 鈥淚t is no good for us to just do the science behind closed doors and not talk about it. It鈥檚 no good to just make a vaccine and then say: 鈥楬ere it is, everybody, it鈥檚 what you wanted.鈥 You鈥檝e got to have ongoing conversations about it.鈥
But Professor Roberts said that the biggest challenge she faced as a science communicator was not about converting dogmatic individuals, because these people were engaging with science even if 鈥渢hey鈥檝e decided not to listen鈥, but about the communities academics were not reaching at all.
鈥淲e need to do an awful lot more in reaching out to what we used to call hard-to-reach communities 鈥 that鈥檚 from our perspective in scientific institutions鈥therwise we have a very real danger of having a population where there is a group of people who are very well-informed scientifically and that鈥檚 helping them with their decision-making, helping them with their health, helping them with their lives. And then a group of people who don鈥檛 have access to that science,鈥 she said.
Professor Roberts also spoke about the challenge that scholars on the UK government鈥檚 Scientific Advisory Group for Emergencies (Sage) faced in being seen as apolitical and independent, but said that was why it was 鈥渞eally useful to have a group like Independent Sage鈥.
糖心Vlog
鈥淭his is a group of scientists that have come together because they believed that the public at large in all its great variety and also the government could probably do with having a group of scientists who were completely independent. So I think that鈥檚 a great model, and I don鈥檛 think it鈥檚 in competition with Sage, I think it complements it,鈥 said Professor Roberts, who chairs Independent Sage鈥檚 weekly briefings.
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