I have some difficulty accepting the basic premise that collaborations between businesses and universities fail because academics don鈥檛 understand the needs of small and medium-sized enterprises (鈥Think business, not 鈥榮hiny things鈥鈥, News, 30 July).
The article says: 鈥淏en McLeod, senior associate at Beauhurst, said the 鈥榗ultural differences鈥 between businesses and academics were huge: academics enjoy asking questions and creating 鈥榥ew shiny things鈥 but small and medium-sized enterprises are 鈥榙riven by profit鈥 and 鈥榗reating a business that creates revenue and drives a product into the market鈥.鈥
Bearing in mind the sample size 鈥 30 SMEs 鈥 these comments about the different motivations of academics and SME owners and managers would seem more like opinions than sound, survey-based conclusions. They certainly ignore the many commercial spin-offs from universities and the many social enterprises that flourish in the SME sector.
My experience is that factors such as timescales (responsiveness) and cost base both also have a significant influence on the ability of the two organisations to work together.
Wilf Marshall
Via timeshighereducation.co.uk
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