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World鈥檚 Greatest Architect: Making, Meaning, and Network Culture

Published on
November 13, 2008
Last updated
May 22, 2015

According to the dust jacket, this book contains 鈥渂rilliant essays鈥 creating 鈥減atterns of possibility that allow the reader to see and design one鈥檚 personal connection between each essay鈥. Human beings have indeed been 鈥渕akers of things and makers of meaning鈥 鈥 Mitchell draws attention to many of them in this slim volume.

In his first short essay, 鈥淜icking the Bottle鈥, the author points to the fact that his supermarket 鈥渟tocks bottled water from Fiji鈥 twelve time zones away across the Pacific Ocean鈥, and that this 鈥渟eems unnecessary鈥. Quite so, for 鈥渋n modern cities, you鈥檙e paying a thousandfold price markup for branding, a little convenience, and maybe a very tiny, imperceptible and unnecessary quality increment. Even worse, this distribution system adds embodied energy, transportation miles and a carbon footprint to a product that鈥檚 readily available in bulk鈥. Mitchell rightly says that we can 鈥渞ecycle all those millions of bottles鈥, but this 鈥渃onsumes precious space and energy鈥.

He notes: 鈥淭he best way to take junk out of circulation is not to put it into circulation in the first place鈥. Plastic water bottles are 鈥渦seless, expensive, and bad for the planet鈥. All this is undeniably true, but there is something else Mitchell misses: plastic is unstable. Who knows what it is doing to all the dreary conformists walking around these days with their plastic bottles, imbibing the liquid through plastic teats?

Mitchell tilts at plenty of targets: modern surveillance; supermarkets, whose begetters may not have counted on the 鈥渄eadly effects of rising gasoline prices on cars in parking lots鈥, and which reduce citizens to consumers; 鈥渋gnorant thugs who鈥 pass off their bigotry as morality鈥 and those who take measures against them, thus inconveniencing everybody; and a great deal more besides.

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The 鈥渇ormat of Desert Island Discs doesn鈥檛 quite work for architecture鈥, so the US Postal Service has issued 12 stamps commemorating 鈥渕asterworks of American modernism鈥. Of course the buildings chosen are predictable, but, Mitchell points out, the Guggenheim Museum in New York 鈥渓ooks considerably crisper in a postage stamp-sized photograph than it does today in actuality 鈥 with its spalling concrete and peeling paint鈥. However, the Postal Service, undeterred, will issue, in addition to the 12 Wonders of Architectural Modernism, 12 Animals of the Chinese New Year, 11 Muppets, 4 American Scientists, 4 Disney Characters, 4 Rio Grande Blankets, 10 Civil Rights Leaders, 4 Holiday Cookies, and Henry Fonda. So we know 鈥渨hat鈥檚 in and what鈥檚 out鈥, perhaps.

Greens, we are told, are 鈥渟entimental nature lovers鈥 who will 鈥渙bject to solar and wind installations 鈥 particularly when these are big enough to make a worthwhile difference鈥. One can certainly share much of the author鈥檚 exasperation with the absurdities of so much that is repulsive in modern life, but he could have made a better fist of it had he bothered to spell Philip Johnson鈥檚 first name correctly when pointing out that God (the 鈥淕reatest Architect鈥) is even older, and had he troubled to establish that Jeremy Bentham鈥檚 body was not embalmed, but was dissected, and its skeleton wired together and equipped with a wax head.

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Even many of God鈥檚 projects have not stood the test of time: 鈥淓den鈥 turned out to be a sterile and boring place to live 鈥 like鈥 Milton Keynes. Adam and Eve, the original power couple, voted with their feet鈥 鈥. And so on.

It is amusing journalism, designed to be read in small doses by those with an attention span of a few seconds. Its profundities, however, are lost in the unrelentingly jocular tone. Humbert Humbert鈥檚 nymphet, had she lived, we are reminded, would be 70 this year: 鈥減erhaps she would have written a best-selling victim memoir鈥. Some of us have more telluric tastes.

World鈥檚 Greatest Architect: Making, Meaning, and Network Culture

By William J. Mitchell
The MIT Press, 160pp, 拢10.95
ISBN 9780262633642
Published 30 September 2008

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