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So How鈥檚 the Family? and Other Essays, by Arlie Russell Hochschild

Stina Lyon on the personal and emotional costs of a global marketplace where everything鈥檚 for sale

Published on
September 5, 2013
Last updated
May 27, 2015

In her many works on intimate life at home and at work, US聽sociologist Arlie Russell Hochschild has made a major theoretical contribution to our understanding of the complexities of emotional relationships and their permanently shifting social contexts and definitions. This collection of 13 essays, which spans her career as a sociologist and a few of her collaborative projects, brings together many of聽Hochschild鈥檚 conceptual and analytical themes, such as 鈥渆motional labour鈥, 鈥渢he outsourced self鈥 and 鈥渢he time bind鈥. These concepts, at the time of their introduction highly innovative, have gone on to become integral parts of sociological theorising. Via these brief, compassionate and often amusing summaries, the themes presented here add up to an attempt to predict what the future of commercialisation and globalisation holds for the development of our emotional lives.

Occasionally, Hochschild鈥檚 essays are blush-making, as one recognises one鈥檚 own moral blemishes in the sharply polished mirror she holds in front of us. Like Erving Goffman, she begins with the somewhat American premise that self-presentation is at聽the core of many of our emotional relationships, and she shares with C. Wright Mills the contention that one of the most important places to look for an understanding of 鈥渢he social鈥, including emotional relationships, is at the intersection between 鈥減rivate troubles鈥 and the ever-shifting 鈥減ublic issues鈥 of the day. There are many moving examples here of the human stories to be found in a world where everything, including care for loved ones, can be bought or sold in a聽depersonalised marketplace in which love, affection, grief, anger and disappointment become interferences to be strategically managed when work pressures are high and money short. A well鈥憃ff, hard-working father feels less bad about his absence when he skypes his child every night. A聽poor female care worker employed overseas compensates for her absence from her own children with gifts and a monthly remittance for school fees. Both make efforts to recreate the right feeling in themselves and others. Both lose something in the process, as do the families they are part of. Not surprisingly, as Hochschild notes, it is Karl Marx who emerges as the most important theorist when it comes to offering explanations of why our self-presentations and the management of our emotional needs and performances are increasingly commodified as part of the very market whose pressures and exploitations we are trying to insulate ourselves against.

The 鈥榗are chain鈥 is as destructive and exploitative of emotional geography as the global food chain is to environmental geography

The essays included here on the global migration of female care workers stand out as sociologically the most powerful, partly because they are also about the intended and unintended consequences of seemingly rational economic behaviour. Here we leave the Goffmanesque world of sad attempts at self-presentational enhancements in a commercially competitive world and enter the world of those whose only means of improving their meagre living, or escaping violence and political unrest, is to provide such care services. The fact that, in so doing, they pay their own personal emotional price by leaving their own children and families in the care of others makes this 鈥渃are chain鈥 as聽destructive and exploitative of emotional geography as the global food chain is to environmental geography.

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The sheer size of this mass migration of care workers from poor areas to richer ones is staggering and well documented here. As Hochschild describes it, Marx鈥檚 iconic male, stationary industrial worker has been replaced by a聽new icon: the female mobile service worker, travelling in migratory streams from Eastern to聽Western Europe, Central and South America to the US, the Philippines to the rest of the world, Africa to Europe and South Asia to the Gulf region. On聽the economically positive side, much of what they earn is transferred back to their home countries (such transfers reach about 10聽per cent of聽the world鈥檚 population), but on the negative side much of it is spent on immediate poverty reduction and school fees, rather than on investment conducive to job creation. In the absence of government-supported welfare measures for housing, childcare, education and old age 鈥 less likely than ever given a deregulated free market model in which taxes are viewed as impediments to growth 鈥 care work abroad becomes a stopgap measure only. It also comes at considerable cost, given the emotional labour involved in maintaining relationships with those the worker is paid to care for and with those she has left at home in the care of others.

Parallel to this migration of workers to richer locations is the trend in the opposite direction of medical and care 鈥渢ourism鈥 to countries offering cheaper private services (in India, this is second only to internet services as a聽source of national revenue). And, doubtless because of its sensitive personal and emotional complexity, the type of service to which Hochschild devotes most space in this collection is that of commercial surrogacy and other assisted reproductive techniques. These are not the baby-making 鈥渉andmaids鈥 of a top-down totalitarian regime, but individuals freely offering their services in a聽market in which babies have become desired objects, commodified and given a price in a virtual mall where we are all free to shop around for the cheapest goods. Everyone profits in this exchange 鈥 or so we think. The emotional cost is not shared equally by all, and as Hochschild concludes in her summary of recent cross-national evidence, such inequalities in themselves carry a cost to nations in search of both growth and social harmony, whether they are overall classified as rich or poor.

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One does not have to share Hochschild鈥檚 rather idealised premise that the family, whatever form it may take 鈥 heterosexual or gay, married or unmarried, with or without children 鈥 is our聽most precious and mutually powerful form of emotional commitment, or her belief that it is through emotion and socially located 鈥渆motion maps鈥 that we come to know the world, to grasp the tragedy of what happens to care when it gets detached from what it means to be human and turns into a poorly paid, low-status and time-stressed service job. The joys of babies, however conceived, may remain as an emotion guiding our care for them. Teenagers and young adults, a group that does not figure much in these essays, are less lovable, however, cost more money and have fewer jobs to go to, and they will have to invent new ways of creating an 鈥渆motional commons鈥 of shared empathy and mutual care, both with each other and those they will have to care for. In a world rapidly starved of public services and parental time, they will face a聽Sisyphean struggle and a lot of damage on the way.

Both the title of this collection, taken from one of the essays inside, and the child鈥檚 drawing on the cover are rather misleading in that they make the book appear more gendered in favour of a female readership than it is. What happens to women, children and families also happens to men, and how and why it happens is largely dependent on them as corporate and hedge fund managers, bankers and politicians. For commercial reasons, one assumes, there is in social science, as in literature, a聽tendency to gender-stratify the readership to the detriment of the quality and evidence base of socially and economically important national debates. A future topic for a Hochschild analysis, perhaps?

The author

鈥淲hat鈥檚 really animated my recent research has been the triumph of the market over so much else in life,鈥 says Arlie Russell Hochschild. 鈥淲hatever problem I鈥檓 trying to figure out, I聽try to keep a聽close eye on people鈥檚 emotions.鈥

Described by Barbara Ehrenreich as 鈥渙ne of the great, even iconic, social thinkers of our time鈥, Hochschild鈥檚 recent retirement from a chair in sociology at the University of California, Berkeley has not affected her work rate. 鈥淚t鈥檚 just too much fun being in the field,鈥 she recently told The Swarthmore Bulletin. She and her husband Adam Hochschild 鈥渂oth feel that. We get a kick out of it, and we鈥檙e just so lucky.鈥

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Hochschild鈥檚 books The Second Shift, The Managed Heart, The Outsourced Self and The聽Time Bind bear the names of her own concepts, and their passing into common parlance attests to the profound impact of her work. She aims, she says, to take readers on an intellectual journey. 鈥淚 say, 鈥楲ook at this problem with me 鈥 figure out how you feel about it with me; turn it around from all sides with me on this journey. Let鈥檚 explore鈥欌聽say, look, 鈥業鈥檓 outsourcing, too. I鈥檓聽there with you.鈥 鈥

The child of diplomats, she and her family spent two years in Israel starting when she was 12. Far taller than her schoolmates and speaking no Hebrew, she found it 鈥渢he worst and the very best thing that ever happened to me, because I聽just had to realise that my road was a tiny one and this was a bigger world, and I聽didn鈥檛 fit into it. It was such a privilege to be exposed to so many different ways of living, and it really made you question your own.鈥

The Hochschilds now reside in Berkeley after many years in San Francisco. They met at a聽Quaker work camp in New York City when she was 17 and he was 20. Although they are not Quakers, Hochschild told the Bulletin that they are 鈥淨uakerish. We like the ethic, the spirit鈥.

Karen Shook

So How鈥檚 the Family? and Other Essays

By Arlie Russell Hochschild
University of California Press, 264pp, 拢44.95 and 拢19.95
ISBN 978052029, 72286 and 9780520956780 (e-book)
Published 30 September 2013

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