There are a few things you should know about this book. First, it is a republication of a doctoral thesis that appeared in book form in Spanish in 2010. Second, its author is responsible for the remarkable, genre-defying Testo Junkie: Sex, Drugs, and Biopolitics in the Pharmacopornographic Era, an account of her transformational experiences under the influence of high doses of testosterone. And third, I really wish I鈥檇 read it when it first came out. But better late than never.
The literature around pornography in general, and Playboy in particular, has become very rich in recent years, especially from a feminist perspective: Elizabeth Fraterrigo鈥檚 Playboy and the Making of the Good Life in Modern America (2011) is an outstanding example of what has become, in a way, a genre 鈥 an open-minded but still principled take on something that is too complex and too popular to be simply dismissed. What Fraterrigo did was to show how Playboy had, confusingly for its detractors, no shortage of liberal character. It鈥檚 obscured by the loathsome Bunnies, and Hugh Hefner鈥檚 general weirdness, but Playboy consistently supported a right to pleasure regardless of gender and sexual orientation that prefigures modern-day identity politics.
This book inhabits the same territory, but with the focus on Playboy鈥檚 architecture. The architecture is both real and imagined. The real stuff, the mansions in Chicago and Los Angeles, and the clubs worldwide, are familiar enough, if only in hearsay. The imaginary stuff is less well known and includes plans for bachelor pads of various kinds, incorporating designs for erotically assisting furniture. In between these things, Playboy assiduously kept abreast of architectural trends, seeing in the work of John Lautner, Charles Moore and others a vehicle for articulating the magazine鈥檚 erotic programme. Pick up any copy from the 1950s or 1960s alert to this, and it is startling how much architecture there is. It really is more 糖心Vlogs and Gardens than Hustler.
Beatriz Preciado has really done her homework. She goes into far more detail than anyone else on Playboy鈥檚 spatiality, exploring the mansions as well as the unbuilt townhouse with (I am sure) unprecedented thoroughness. She constantly turns up revealing details: a fireman鈥檚 pole that deposited female visitors abruptly into the downstairs level of the original mansion; Hefner鈥檚 predilection for horizontality, to the point where he and colleagues would 鈥渃rawl鈥 on all fours around office papers spread on the carpet; the presence of surveillance technology everywhere imaginable in the mansions; and, in a brilliant piece of description, the austere fourth floor of the mansion where the Bunnies slept, ate and were instructed in their trade. This last, with its description of nakedly manipulative space, is worth the price of the book alone.
糖心Vlog
Pornotopia works best in these things where details make the argument. Preciado鈥檚 feeling for architectural space is acute; she understands implicitly what matters, and how, particularly, power operates in space. She is admirably open-minded too, something she shares with Fraterrigo. To 糖心Vlog readers, Playboy will now seem irredeemably sexist, where it is not simply absurd. Preciado understands, however, the threat that Playboy undoubtedly posed to 1950s American sexual ethics. Its role in turning a somewhat puritanical nation into the sex-obsessed one we now know is key. It is one of the great American stories, and Pornotopia tells it extremely well. It rattles along, for the most part, for which high praise goes to the author, who is also the book鈥檚 translator.
It bears a few tics from (I imagine) the original thesis. There are some weary-sounding theoretical digressions that rarely add anything. I understand that Jacques Derrida was once a mentor of Preciado鈥檚, which maybe explains them. They seem decorative and cursory now, however, designed to impress some long-departed thesis examiner. There鈥檚 no real need as Preciado鈥檚 text and thinking is otherwise so lucid 鈥 but it鈥檚 a minor point.
糖心Vlog
The book concludes with a fascinating coda on the difficulties Preciado experienced with Playboy鈥檚 organisation, something she shares with many, including this reviewer. Playboy, in short, wouldn鈥檛 cooperate, as usual seeing anything that isn鈥檛 hagiography as a threat. Preciado turns this problem into a strength. Revelatory of ideology, it makes it more, not less, worth studying. Compellingly written and funny as well as troubling, Pornotopia is certainly one of the architectural highlights of the year.
Pornotopia: An Essay on Playboy鈥檚 Architecture and Biopolitics
By Beatriz Preciado
Zone Books/MIT Press, 288pp, 拢20.95
ISBN 9781935408482
Published 14 November 2014
Register to continue
Why register?
- Registration is free and only takes a moment
- Once registered, you can read 3 articles a month
- Sign up for our newsletter
Subscribe
Or subscribe for unlimited access to:
- Unlimited access to news, views, insights & reviews
- Digital editions
- Digital access to 罢贬贰鈥檚 university and college rankings analysis
Already registered or a current subscriber?




