Adding an E to an MBA: what an 鈥榚xecutive鈥 rebrand costs in real terms
Ekant Veer, Teresa van Dugteren
University of Canterbury | Te Whare W膩nanga o Waitaha
Teresa van Dugteren
University of Canterbury | Te Whare W膩nanga o Waitaha
Teresa van Dugteren is marketing partner at the University of Canterbury Business School, New Zealand.
Featured Resources
Renaming an MBA an EMBA sounds like a branding tweak. It isn鈥檛. Here鈥檚 what we learned about stakeholder buy-in, message sequencing and what a single letter can mean